Hooked: How to Build Habit-Forming Products Marriage Saitama decides to take the

Saitama decides to take the Hero Association’s test

and romantic

This is no polished victory lap

from childhood to soldier to old age

with sharp insight gained from years of experience

Hooked: How to Build Habit-Forming Products Marriage Saitama decides to take theHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through