Public Relations Ethics: How To Practice PR Without Losing Your Soul Andre Swartz ISBN13: 9781930051201

ISBN13: 9781930051201

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Public Relations Ethics: How To Practice PR Without Losing Your Soul Andre Swartz ISBN13: 9781930051201This book represents a practical guide to ethical decision making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that