Players: How Sports Became a Business AUTH-11740734 delightfully readable book traces development

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Players: How Sports Became a Business AUTH-11740734 delightfully readable book traces development"Provocative terrific stories" (The New Yorker) of the people who transformed sports in the span of a single generation from a job that required even top athletes to work in the off season to make ends meet into a massive global business. It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had