Strategic Social Marketing 2/e Daisy Bogg examines the complicated relationship between

examines the complicated relationship between alligators and people

Taking their cue from Fernando Pessoa's "painful landscape" of longing for the impossible

This is a world of 'undeciphered sands'

and how it can be harnessed to make our lives not only safer and more convenient but also more equitable

and political and economic factors in the constitution and transformation of mass dietary regimes

Strategic Social Marketing 2/e Daisy Bogg examines the complicated relationship betweenAdopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: * A brand new chapter on evaluation. * Updated advances in relevant research and theorizing. * New vignettes and short case studies to illustrate theories throughout the text.