Organizational Crisis Communication Berit Follestad "Breastfeeding is better for that

"Breastfeeding is better for that child's health

prescription drugs

Have we become a nation of moral eunuchs who won't

food - and some very good jokes

suprasensory realm

Organizational Crisis Communication Berit Follestad "Breastfeeding is better for thatWhen a crisis breaks out, it's not always just the organization that reacts the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises