Nonprofit Marketing Katherine G. Kennedy and other stakeholders Addresses the

and other stakeholders Addresses the challenges of financial management and fundraising Exhibits specific problem-solving and decision-making strategies

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Nonprofit Marketing Katherine G. Kennedy and other stakeholders Addresses thePerhaps now more than ever, effective marketing is crucial in successfully managing a nongovernmental organization. A nonprofit organization that is effectively using marketing strategies is better positioned to present a consistent and memorable image of its cause to policy makers, funding organizations, individual contributors, and society at large. A successfully marketed charity is able to distinguish itself from other organizations in the