Cases in Marketing Management Doug Miller What students hunger for

What students hunger for

nothing (often spelled with a capital 'N') has intrigued writers

Owingo Mills

pathological demand avoidance

Each recipe is prefaced by an introduction

Cases in Marketing Management Doug Miller What students hunger forThis comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the