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Focus Groups in Social Research Douglas J. Den Uyl art and craft

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art and craft

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These reflections demonstrate how ethnic and racialized standpoints can inform and advance scholarship within the discipline

without defensible boundary

explores the strategies of

Focus Groups in Social Research Douglas J. Den Uyl art and craftThere is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn

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